Results that build trust

Challenge:

Our task was to identify and assess internal reputational risks in advance—including loss of trust in management, declining productivity, and the departure of key employees—and address them through communications. The same applied to external factors such as negative media coverage, social media campaigns, political criticism, reputational damage among customers, pressure on the employer brand, and criticism from investors or ESG-focused stakeholders.
The comprehensive communications roadmap covered all audiences, scenarios, and measures over a project period of approximately one year and was implemented together with the client.

Outcome:

Our restructuring communications were based on transparency, respect, and responsibility. The reasons for the closure were communicated clearly and supported by economic facts, while specific support measures and the approach to the social plan were communicated clearly and promptly at employee meetings, town halls, and press conferences. Professional communications helped contain social media campaigns and anticipated negative narratives, preventing more significant reputational damage.

Ongoing engagement

Challenge:

Our task was to critically assess the existing positioning, analyze the expectations of different audiences, and establish the connection between corporate strategy, brand promise, and specific offerings. Together with the client, we developed strategic core messages and positioning options that sharpened the company’s purpose and created a solid foundation for communications, brand development, and business development. We also developed a communications model for the company’s dual leadership structure, with a clear allocation of roles and topics.

Outcome:

Individual messages were transformed into a consistent framework connecting corporate strategy, brand promise, and offerings. This strengthened competitive differentiation and built trust internally among employees and executives as well as externally among customers and partners.

Challenge:

Our role is to provide strategic communications support around digital sovereignty and the responsible use of artificial intelligence in education. The objective is to bring different stakeholders—from political decision-makers and associations to schools, teachers, parents, and the general public—together through communications and develop a shared narrative for the future.

Outcome:

The focus is on how trust in new technologies is built: through transparency, clear communications, and tangible opportunities for children and young people. At the same time, collaboration among the federal states is positioned as a strength of Germany’s federal system.

Ongoing engagement

Challenge:

Our task was to provide communications support for the project and develop a shared narrative for the various stakeholder groups. The engagement included strategic communications consulting, positioning the core messages, planning and executing communications around the opening, and developing and supporting a high-level forum on the future attended by ministerial-level political representatives and business leaders.

Outcome:

Beyond the region, the project was perceived not only as an investment in a new site but also as a visible commitment to innovation, sustainability, and industrial value creation in Germany. Early involvement of all relevant stakeholders and consistent communications built trust in the strategic realignment and generated strong acceptance of the project among the public and, above all, employees.